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DIGITAL EXCELLENCE

“Just because it’s

“Just because it’s always been done that way in the past doesn’t mean it’s bad. It’s a matter of trimming the correct outdated practices.” Jörg Rippchen, Project management, arc innovations GmbH & Co KG GoSMART – Introducing P&C Factory at Gothaer Markus Rehle, Member of the Executive Board, HDI Versicherung AG Digital Auto Insurance Product with hybris About 40 percent of auto insurance customers are ROPO (research online, purchase offline) customers, and that is a rising trend. To satisfy these customers, insurance companies have to adapt products, pricing, services and channels to customers’ needs and give customers an end-to-end digital experience, rather than offering silo-based solutions. HDI is using the HDI 4.0 transformation solution and the SAP Hybris e-commerce solution to overhaul its new business activities. Four key factors are essential to success: As part of its realignment with the GoSMART project, the Gothaer insurance group has launched P&C Factory from innovas for its commercial segment. Unlike with previous IT projects, Gothaer’s IT division (GoSys) did not develop the system, but instead acted as an integrator. Along with the advantages it gained in terms of standardization, process efficiency and the ability to remove obstacles between product definition and implementation, the project yielded several additional takeaways: When it comes to change processes within the context of digitalization, it is a matter of trimming the correct outdated practices, not simply doing everything differently. 1. Big data and data analytics form the basis for tailored products and services 2. Digital sales that respond flexibly to changes in the customer base and market 3. Highly automated back end to accelerate processes 4. Self-service portal to handle existing business, cross-selling and up-selling efficiently “Our HDI 4.0 transformation solution will be making us a leading digital insurer.” Dr. Barbara Stoth, Managing Director, Braunschweig IT GmbH, Öffentliche Versicherung Braunschweig Customer Focus in the Real World AND Online Öffentliche developed its own response to digital transformation – Offensive 2030, a farsighted vision and an innovation process built to last. Digital support in the Processes & Service, Sales & Advisory and Branding & Image departments is a key element with added value for customers, advisers and the insurer itself. Among other things, digital support covers new products, mobile consulting and customer service. Öffentliche uses a portal to connect with its customers and offers fully integrated data exchange platforms for vehicle repair shops. A single sign-on to the broker portal and deep links allow communication with brokers. “We will be as strong in the virtual world as we are in the real one.” Rolf Kranz, Head of Solution Consulting, msg systems ag msg News on P&C “Interconnecting innovative products and services into a new digital world is crucial for the digital success of insurers.” msg uses the Insurance Suite to provide insurers with a package solution that provides perfect support for their digital processes. For example, the P&C Factory maps all subject-matter knowledge and facilitates the development of innovative products and services specific to the market and the customers. I-Digital helps insurers, customers and partners interact and communicate, making processes like reporting claims possible in an automated, seamless and end-to-end routine. The Internet of Things Analyzer (msg.IoTA) allows IoT data to be evaluated analytically and predictively. 12 Presentations – Property and Casualty Insurance Presentations – Property and Casualty Insurance 13

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Future Utility 2030
Lünendonk® Trendstudie
Digitale Transformation | DE
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2016 | Seminarkatalog | Finanzen

Über msg



msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

Die Bandbreite unterschiedlicher Branchen- und Themenschwerpunkte decken im Unternehmensverbund eigenständige Gesellschaften ab: Dabei bildet die msg systems ag den zentralen Kern der Unternehmensgruppe und arbeitet mit den Gesellschaften fachlich und organisatorisch eng zusammen. So werden die Kompetenzen, Erfahrungen und das Know-how aller Mitglieder zu einem ganzheitlichen Lösungsportfolio mit messbarem Mehrwert für die Kunden gebündelt. msg nimmt im Ranking der IT-Beratungs- und Systemintegrationsunternehmen in Deutschland Platz 7 ein.


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