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Digital Transformation | EN

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  • Digital
  • Transformation
  • Architecture
  • Cycle
  • Enterprise
  • Discipline
  • Mobile
  • Technologies
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Operationalization in Practice

Discipline of DIGITAL

Discipline of DIGITAL EXPERIENCE Elevator Pitch Creating a customer experience requires the use of new and customer-oriented technologies. The discipline of digital experience describes the concept for using those technologies to create the customer experience and is a particularly important feedback loop for the user experience discipline. Ideas for the current business context are developed and configured based on the digital expert’s technological know-how. Classification with the Digital Innovation Model The digital innovation model, which is part of the digital transformation cycle, is a system that defines the digital domain, IT mega trends, use case scenario, technologies, goals and objects and then puts them all into context. The focus is placed on a specific field, which varies depending on the discipline in question. This ensures communication is suitable to the roles of the digital transformation cycle. Focus The digital experience focuses on the technical realization of the touchpoints from the customer experience and the use case scenarios and points of interaction from the user experience. They enable an implementation into the business, application and enterprise architecture. Focus of the Digital Innovation Model The digital expert places the digital innovation model in the current business content and works to identify the relevant mega trends, digital domains and technologies - beginning with the industry in general and then narrowing things down to a specific use case scenario or product. Method The purpose of the digital experience discipline is to provide expertise on trends and technologies during every step of the transformation cycle. The digital expert uses their experience in using such digital technologies to provide support for the technical realization. The feasibility of the use case scenarios is then examined based on the identified technologies. Solution scenarios are developed, discussed and potential concepts and designs recorded. The digital experience also searches for further use case scenarios, produced when the existing technology stack is combined with other IT mega trends and business drivers. 26 | The Method: Digital Transformation Cycle

Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke Results The result of the digital experience is: a description of the technologies for decision makers that is based on the “business meets technology” method, solution proposals for the actual realization based on the digital innovation model, as well as suggestions for expanding the use case scenarios. IT Mega Trend m influences uses m Objects Social Media Cloud Mobile Big Data n Smart Car Smart Home MyInsurance n Car Cell phone Clock Toothbrush n Use Case Scenario is part of “Autonomous driving” “Predictive maintenance” “Digital key” n requires 1 m Digital Domain n uses m Technologies Sensors Telematics GPS RFID LTE WLAN n pursues m Goal User Experience User-friendliness Health Price Abbildung 7: Anwendungsbeispiel für das Digital Innovation Model The Method: Digital Transformation Cycle | 27

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