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Operationalization in Practice

5 The Six Disciplines of

5 The Six Disciplines of Digital Transformation Digital transformation is divided into six disciplines. These include both conceptual and technical disciplines. The disciplines are selected based on the theories surrounding digital transformation and convert them into practice. Each discipline employs a set approach, is assigned a specific owner, requires special skills and generates a specific result. The digital transformation cycle begins with the digital vision and finalizes the user experience and digital experience on that level. It maps the business side using the business architecture and the technical side using the application architecture and enterprise architecture. Each discipline is clearly delimited from the organizational transformation and is only responsible for the operational area: For example, discipline “Digital Vision” is not responsible for the company’s global digital vision, but only for the operational component, meaning the product development. The customer experience affects each discipline in the cycle. Each discipline picks up on the specific impact of the customer experience and incorporates it optimally. It is the close interlocking of the customer experience and the cycle in particular that makes the method so useful. Customer Experience Management 6 Enterprise Architecture 1 Digital Vision Application Architecture Application Architect Enterprise Architect Business Manager Digital Transformation Cycle Business Architect Digital Expert UX Expert User Experience 2 Business Architecture 4 3 Digital Experience Customer Experience Management Figure 4: Digital Transformation Cycle 20 | The Method: Digital Transformation Cycle

1 Analysis 2 Conceptual Design 3 Construction Result Types Figure 5: Phases and Iterations of the Cycle Radical Rethinking Is Required In Small Steps With their diametrical system properties, systems of record and systems of engagement mean the traditional way of thinking about things must undergo a radical change in order to realize the disciplines found in the cycle. The goals of previously valid principles, patterns and methods are negated and new principles, patterns and methods arise. This requires an awareness of and commitment to fundamental changes, and with that, of and to the design and development of new competences. The digital transformation cycle is an incremental and iterative process and can include as many iterations as necessary. The iterations go through three phases: analysis, conceptual design and construction. During the analysis phase, the focus is on the development of a digital vision. The design phase focuses on the development of the user experience and the digital experience. Finally, the construction phase focuses on the technical implementation of the business, application and enterprise architectures. Interdisciplinary Collaboration Digital transformation requires collaboration in interdisciplinary teams with a digital focus. There are six roles with different qualifications and competences and together they form the interdisciplinary team. Since the disciplines influence and inspire one another, every role is involved in the realization at all times and to varying degrees. There is a defined result for each discipline in the cycle that consists of a set of result types. The sum of all the results from each discipline forms the end result. An iteration is composed of a set of increments. The content of the increments is defined during the configuration phase in which the end result is configured. Since the increments contain the individual aspects of the configuration and since together they form an iteration, it follows that it is the iteration itself that produces the final configuration. Due to its iterative and incremental approach, the digital transformation cycle can be easily mapped using agile approach models, such as scrum or Kanban. The Method: Digital Transformation Cycle | 21

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