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Digital Transformation | EN

  • Text
  • Digital
  • Transformation
  • Architecture
  • Cycle
  • Enterprise
  • Discipline
  • Mobile
  • Technologies
  • Processes
  • Objects
Operationalization in Practice

The Method:

The Method: Digital Transformation Cycle Theories Behind the Method in-out Transform from In-Out to Out-In Customer Experience out-in The customer experience is the key driver behind digital transformation and places the customer at the center of product development. Satisfied customers become loyal and enthusiastic customers who promote the products themselves. However, this transformation requires a change in perspective from in-out to out-in. The in-out perspective focuses on available processes, systems and tools and development follows the company’s vision of what products it wants its customers to have. The goal is efficient processes. The out-in perspective focuses on the customer and develops the product the customer wants, using the processes, systems and tools necessary to provide it. The topmost goal is providing an excellent customer experience. Doing so is only possible with professional customer experience management. This type of management is decisively responsible for the success of the product each step of the way - from prospective customers to the sale to evaluation. offline Transform from Offline to Online Business Style online The customer experience can only be transformed if the business model is connected to the Internet, both technologically and functionally. Existing business models are expanded to include digital business models, with the unique feature that services are only provided using technologies customers employ day in and day out. Linking providers, customers and technologies creates a space for new innovations and the design of that space results in new, digital business models that also mean new requirements for digital products: They must be readily available and must be easily adjustable and scalable to changes in the market. This requires agile approaches in all areas of product development. local Transform from Local to Global Enterprise Structure The transformation leading to digital business processes makes certain changes to IT governance, which is responsible for the implementation of the business processes into IT, necessary. On an operational level, it is necessary to modify the enterprise architecture management. The enterprise architecture, which is currently designed around local business processes, must be expanded to include global, digital business processes. global 18

We stand by our methodology. Nate Bailey Development of the Method Part of the Overall Digital Transformation within the Company Realizing digital transformation on an organizational level is generally achieved in the form of change management programs (CMPs). They concentrate on the creation and implementation of a global digital vision for the organization. IT Projects DTC Projects The digital transformation cycle provides the systematic basis for operationalizing digital transformation and is realized in the form of a DTC project. Multiple, well-coordinated IT projects are performed as part of the implementation of the global vision that are based on the methodical approach used in the DTC project. Change Management Program Figure 2: Presentation of the Dependencies between Change Management Programs, DTC Projects and IT Projects The realization of the IT projects, on the other hand, is supported by effective, project-specific change management that is in tune with employee needs and that is an integral part of the change management program and the overall communication thereof. and any necessary adjustments then made to the CMP. As a result, the digital transformation cycle is embedded into the overall concept on which the organizational transformation is based. The results achieved by completed IT projects are compared to the digital global vision on a regular basis The Method: Digital Transformation Cycle | 19

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msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

Die Bandbreite unterschiedlicher Branchen- und Themenschwerpunkte decken im Unternehmensverbund eigenständige Gesellschaften ab: Dabei bildet die msg systems ag den zentralen Kern der Unternehmensgruppe und arbeitet mit den Gesellschaften fachlich und organisatorisch eng zusammen. So werden die Kompetenzen, Erfahrungen und das Know-how aller Mitglieder zu einem ganzheitlichen Lösungsportfolio mit messbarem Mehrwert für die Kunden gebündelt. msg nimmt im Ranking der IT-Beratungs- und Systemintegrationsunternehmen in Deutschland Platz 7 ein.


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