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Digital Transformation | EN

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Operationalization in Practice

Practice puts brains in

Practice puts brains in your muscles. Sam Snead Focus on Operational Transformation Digital transformation is a holistic transformation on the organizational and operational level. On the organizational level the transformation comprises changes involving management, people and culture and provides a template for a company-wide vision and strategy. On the operational level, the changes to the processes, methods and technologies are part of the transformation that take place within the company. Both transformation processes are important and must be perfectly aligned with one another. When doing so, organizational transformation has top priority. That is because an operational transformation cannot be successfully realized until a company-wide vision and strategy is in place. With the digital transformation cycle (DTC) we have developed an approach model for operationalizing digital transformation. During the operationalization, the impact of the organizational transformation is examined during each phase of the approach. This allows the digitalization of existing and new products to be promoted, for both existing and new markets. Furthermore, product development also focuses on creating a new, unique and exciting customer experience. 14

Customer-Oriented Technologies Digital Transformation for Enterprises Technological trends can affect customers and companies. Only technologies that affect customers are of interest to the digital transformation cycle, as they are the only ones that have a direct impact on the customer experience. Mobile, social media, the Internet of Things, big data and analytics are all technological trends that are already part of customers’ everyday lives; they affect customers and are thus covered by our approach model. Enterprise 2.0 is digitalizing the business world, changing how collaboration is accomplished and altering company cultures. Enterprise 2.0 is among the technologies that tend to have a greater impact on companies, which is why it is only partially covered by our approach model. Industry 4.0 is not only limited to operational excellence and production within a company, but also extends to the results of production - the products, such as smart cars or M2M communication. Those, in turn, have a direct impact on customers. Thus, Industry 4.0 is included in our approach model. The processes seen in this new, digital world are fast and dynamic, while people and entities are almost always connected. Start-up companies are using lean innovation to drive the new economy. The “old business world”, on the other hand, employs processes that are slow and static, with hardly any networking. Enterprises, meaning the traditional company, are taking great pains to optimize their existing business processes. At present, both worlds are still very much justified, since business processes must exist in order to achieve innovation. Even digitally transformed companies will need to maintain both worlds for the foreseeable future and will need to ensure they are optimally aligned. This fact is taken into consideration in the digital transformation cycle. However, the approach model is not explicitly designed for start-up companies, but for traditional enterprises and has been optimized to meet their needs. Focus on Operational Transformation | 15

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msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

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