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The Future of the Supply Chain 2020+

Summary Scenarios Are

Summary Scenarios Are the Golden Ticket to the Future Scenarios are the golden ticket to the future or, to use another metaphor: the philosopher‘s stone of the future. And similar to the proverbial philosopher‘s stone, only very few managers to date are familiar with this stone that bears wisdom for the future. Scenarios are not yet as widely used as they should be given the urgent challenges the future is already presenting. That is why the study at hand employed the scenario methodology. The extent to which a person firmly rooted in business practices can or will apply the strategic recommendations in this study in their own company or managerial scope will also depend on the culture prevalent within their company as well as that company‘s willingness to take risks. A culture of wait-and-see always gives companies a certain security and stability in the short term. Yet, it is certainly not the culture that gives the best chances for the future and for survival. Even the wording of this study is suggestive of this idea: after all, said „courses of action“ imply action and not just waiting. Of course: active action requires courage and a certain willingness to take risks, also referred to in layman‘s terms as „entrepreneurship“. Meaning: the future in 2020 and beyond belongs to those who are brave and take entrepreneurial action. We can expect the gap between globalization and regionalization, as well as full integration and intense collaborations to widen even more, thereby forcing companies to choose a direction. The decision can be made actively or reactively, depending on the company culture. However, the decision itself will be determined by the risks on the one side and the opportunities on the other. Yet even within the increasingly volatile environment, there are a few constants companies can use for orientation. These include the two, almost universally-applicable course of action alternatives: employee development / recruiting and cost reduction. Furthermore, it is recommended that networks be created independent of the degree of integration in the future. This raises the first of two decisive questions - the question of positioning a company as a global or regional player. This question should, if not yet answered, be answered quickly, since the two poles and thus the target groups will only continue to diverge. The decision on degree of integration can be stretched out over the next few years, even from a risk perspective. Another criterion is employee development and loyalty. Depending on the nature and regional significance of the company, different focal points may exist in regard to the competences and skills of the employees of the supply chain. Current developments already show signs of a coming crisis and the development of a „war of talents“ in the Western world. This means, fast action is essential. In addition, the economic developments in Asia and in China in particular show the importance of capable and reliable employees. At the same time, Asia should no longer be treated as a „low-wage“ country - or as an extended workbench. Instead, it should be understood and treated as a business and production market. This applies to both employee remuneration, as well as the social frameworks and development options that they can be offered. The transition toward growing prosperity will be seen in Asia as well, although the local culture, specifically in regard to the general willingness to change employers, cannot be changed and instead must be integrated into the company‘s focus to render it advantageous. Innovative capability is another key component for success in the future, regardless of a company‘s focus. It is important to develop integrated models to that end and to actively integrate customers and employees in those models. The high degree of complexity involved in the challenge of „the future“ cannot be mastered single-handedly. Cross-industry and cross-divisional expertise for developing new concepts for employee qualification and loyalty, as well as in regard to innovation and managing networks, is essential. Sound, strategic decisions cannot be made until comprehensive knowledge of all options is available. 24

Research Partners msg is an independent, international group of companies with more than 4,500 employees around the world. The group of companies offers a holistic service spectrum of creative, strategic consulting and intelligent, sustainable and value-added IT solutions for the following industries: automotive, financial services, food, insurance, life science & healthcare, public sector, telecommunications & media, travel & logistics as well as utilities and has acquired an excellent reputation as an industry specialist during its more than 30 years in business. Within the group, independent companies cover the wide variety of industry and issue-based competence: msg systems ag forms the core of the company group and works in close cooperation with the subsidiaries, both on a business and organizational level. This allows the competence, experience and know-how of all the members to be bundled into a holistic solution portfolio with measurable added value for its customers. EBS Universität für Wirtschaft und Recht is a leading private business university in Germany with locations in Wiesbaden and Oestrich-Winkel. EBS Universität currently has over 1,500 students. In their research, the university uses an applied approach to business. Furthermore, EBS Universität also supports experts and managers from the industry by offering continuing education programs. The EBS Business School, a pioneer among Germany business schools, has been training future managerial figures with an international perspective since 1971 and has one of the most highly recognized business management faculties in Germany. msg holds seventh place in the ranking of IT consulting and system integration companies in Germany. 25

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Über msg



msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

Die Bandbreite unterschiedlicher Branchen- und Themenschwerpunkte decken im Unternehmensverbund eigenständige Gesellschaften ab: Dabei bildet die msg systems ag den zentralen Kern der Unternehmensgruppe und arbeitet mit den Gesellschaften fachlich und organisatorisch eng zusammen. So werden die Kompetenzen, Erfahrungen und das Know-how aller Mitglieder zu einem ganzheitlichen Lösungsportfolio mit messbarem Mehrwert für die Kunden gebündelt. msg nimmt im Ranking der IT-Beratungs- und Systemintegrationsunternehmen in Deutschland Platz 7 ein.


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